{"schema":"sb.node.v1","id":"sb:e/13d1eb61c2ec68c367dc389e","kind":"entity","label":{"text":"interactive advertising bureau","locale":"en"},"identity":{"anchor":"label:en:interactive advertising bureau","strength":"label"},"asOf":{"knowledgeCutoff":"2026-10-31T15:48:13.617794+00:00","releaseId":"sb-260311d2eca9","snapshot":"deploy a04c685b3a12028b4d5253fb9002da02716ebed9"},"lens":{"kind":"public"},"build":{"plane":"projected","builtFrom":["entity_graph.slim.json","entity_receipts (deploy asset)","event_graph.json","truth_records (deploy asset)","corroborated_record.json"],"rule":"node-projection.entity@v1"},"standing":{"evidence":{"supporting":34,"separatePublishers":6,"basis":"documents that mention the subject and the outlets that carried them; a mention is evidence the referent is in use, not evidence about any claim","receiptsOnTopic":{"state":"partial","share":0.059,"named":2,"of":34,"basis":"documents whose own title or summary lead names the subject, over every counted document that mentions it anywhere (the entity graph's measurement); receipts are drawn only from rows whose own title or URL names the subject (the entity graph's subject gate)","blind":["only 6% of the 34 documents measured name the subject in their own text; the rest mention it in passing, so standing.evidence.supporting overstates coverage about it"]}},"admission":{"state":"provisional","kind":"observed","kindBasis":"no-vocabulary-row","policy":"promotion (observed tier; not promoted)","reason":"seen recurring in the corpus and kept in the graph at the observation bar; not promoted into the vocabulary"},"disposition":{"state":"served","reason":"public record"},"validity":{"from":"2026-09-03","to":"2026-10-30","basis":"first and last day we saw it mentioned; not the subject's own lifetime"},"measurement":{"state":"partial","blind":["assertion coverage 0: about 100% of mentions carry no typed assertion"]}},"dimensions":{"domains":[],"activeDays":22,"assertions":{}},"up":[],"upNote":"An entity is a root: it is contained by nothing. Pan out by following R.","children":{"count":2,"byKind":{"observation":2},"items":[{"id":"sb:o/11cb8c19771fd6bba4e5e446","kind":"observation","label":"PPC Land · 2026-10-03 · 43% of retail media buyers say they underuse in-store media, IAB finds","url":"https://ppc.land/43-of-retail-media-buyers-say-they-underuse-in-store-media-iab-finds/","match":{"surface":"unknown","basis":"admitted by the entity graph's subject gate (title or URL), which does not record the surface; neither the headline nor the URL path names the subject by the door's on-topic test (the gate reads forms the door does not carry)"}},{"id":"sb:o/28edd11c435f4c205ad3f3e0","kind":"observation","label":"PPC Land · 2026-09-28 · Agencies, not clients, usually carry AI label duty, IAB Austria guide says","url":"https://ppc.land/agencies-not-clients-usually-carry-ai-label-duty-iab-austria-guide-says/","match":{"surface":"unknown","basis":"admitted by the entity graph's subject gate (title or URL), which does not record the surface; neither the headline nor the URL path names the subject by the door's on-topic test (the gate reads forms the door does not carry)"}}],"cursor":null,"order":"newest first; we keep the 2 newest receipts for this entity whose own title or URL (the entity graph's subject gate) names it; each says which in match. Its other observations are counted in standing.evidence.supporting but are not addressable in v1"},"relations":{"count":10,"byKind":{"co-mentioned":10},"items":[{"kind":"relation","label":"co-mentioned with google (25 documents)","role":"co-mentioned","relationKind":"co-mentioned","members":2,"id":"sb:r/ec66cb4b4772d646e2c7ce93"},{"kind":"relation","label":"co-mentioned with ai (24 documents)","role":"co-mentioned","relationKind":"co-mentioned","members":2,"id":"sb:r/c8dbe5af4c429658b6d42464"},{"kind":"relation","label":"co-mentioned with buy (21 documents)","role":"co-mentioned","relationKind":"co-mentioned","members":2,"id":"sb:r/831a56fb266e7997d63c9ff9"},{"kind":"relation","label":"co-mentioned with amazon (19 documents)","role":"co-mentioned","relationKind":"co-mentioned","members":2,"id":"sb:r/04de417dca2845ce74feab54"},{"kind":"relation","label":"co-mentioned with united states (16 documents)","role":"co-mentioned","relationKind":"co-mentioned","members":2,"id":"sb:r/cf391bb05c0c424376cded3b"},{"kind":"relation","label":"co-mentioned with iab tech lab (14 documents)","role":"co-mentioned","relationKind":"co-mentioned","members":2,"id":"sb:r/c614d99d3feec73207617a17"},{"kind":"relation","label":"co-mentioned with youtube (13 documents)","role":"co-mentioned","relationKind":"co-mentioned","members":2,"id":"sb:r/51dce8a0c3cee5a02776229a"},{"kind":"relation","label":"co-mentioned with meta (12 documents)","role":"co-mentioned","relationKind":"co-mentioned","members":2,"id":"sb:r/fecb162023662a6d71dfb5af"},{"kind":"relation","label":"co-mentioned with connected tv (10 documents)","role":"co-mentioned","relationKind":"co-mentioned","members":2,"id":"sb:r/893f90441712fd8911b9505b"},{"kind":"relation","label":"co-mentioned with microsoft (9 documents)","role":"co-mentioned","relationKind":"co-mentioned","members":2,"id":"sb:r/94a478b9444f87eff0ea3d6f"}],"cursor":null,"order":"situations first, then claims (the subject's own maintained record, then site-wide corroborated clusters; each label ends with its standing), then co-mentions by shared documents, descending. Co-mentions are the ten strongest the entity graph keeps per entity"},"edge":{"state":"continues"},"links":{"rest":"/api/v1/node/e/13d1eb61c2ec68c367dc389e","mcp":"traverse {\"id\":\"sb:e/13d1eb61c2ec68c367dc389e\"}","page":"/entity/interactive-advertising-bureau/"},"limits":{"levelsPerCall":1,"pageSize":10,"maxPageSize":50,"membersMax":50,"statement":"One level per call: depth is 1 and only 1, and there is no whole-graph dump. pageSize 1-50 (default 10); a page limit is a cursor, never an edge. Members are listed up to 50. At most 60 traverse calls a minute per caller (runaway-loop protection, not a meter). One knowledge cutoff is served: the deploy's."},"actions":[{"verb":"unfold","lit":true,"effect":"read","layer":"free-record","call":"traverse {\"id\":\"sb:e/13d1eb61c2ec68c367dc389e\",\"level\":\"children\"}"},{"verb":"fold","lit":true,"effect":"read","layer":"free-record","call":"traverse {\"id\":\"sb:e/13d1eb61c2ec68c367dc389e\"}"},{"verb":"panOut","lit":false,"effect":"read","layer":"free-record","reason":"An entity is a root: it is contained by nothing. Pan out by following R."},{"verb":"follow","lit":true,"effect":"read","layer":"free-record","call":"traverse {\"id\":\"sb:e/13d1eb61c2ec68c367dc389e\",\"level\":\"relations\"}"},{"verb":"receipts","lit":false,"effect":"read","layer":"free-record","reason":"receipts are the observations below this node; unfold to reach them"},{"verb":"edge","lit":true,"effect":"read","layer":"free-record","call":"traverse {\"id\":\"sb:e/13d1eb61c2ec68c367dc389e\"}"},{"verb":"asOf","lit":false,"effect":"read","layer":"free-record","reason":"v1 serves one knowledge cutoff, this deploy's; walking an earlier cutoff needs retained history, which v1 does not keep"},{"verb":"switchObserver","lit":false,"effect":"read","layer":"free-record","reason":"the public record is the same for every observer; traversal through a Watch's lens is not served in v1"},{"verb":"readOriginal","lit":false,"effect":"read","layer":"free-record","reason":"no translation is applied on this node; every label is the source's own text"},{"verb":"save","lit":false,"effect":"watch-declaration","layer":"watch","reason":"saving applies to a configured Watch; configure one around this node first (free), then save it"},{"verb":"deliver","lit":false,"effect":"watch-declaration","layer":"watch","reason":"delivery applies to a saved Watch"},{"verb":"format","lit":false,"effect":"watch-declaration","layer":"watch","reason":"output format applies to a saved Watch"},{"verb":"deltaR","lit":false,"effect":"read","layer":"watch","reason":"Delta R needs a saved Watch with a previous reading"},{"verb":"read","lit":false,"effect":"read","layer":"one-time-read","reason":"one-time Reads are not offered through this door; use ask"}]}