{"schema":"sb.node.v1","id":"sb:e/69e85f4dda7397bf834a625c","kind":"entity","label":{"text":"iab europe","locale":"en"},"identity":{"anchor":"label:en:iab europe","strength":"label"},"asOf":{"knowledgeCutoff":"2026-10-17T15:52:40.940749+00:00","snapshot":"deploy 0879662be93297dcdea3677b62e3cadcef5159aa"},"lens":{"kind":"public"},"build":{"plane":"projected","builtFrom":["entity_graph.slim.json","entity_receipts (deploy asset)","event_graph.json","truth_records (deploy asset)","corroborated_record.json"],"rule":"node-projection.entity@v1"},"standing":{"evidence":{"supporting":38,"separatePublishers":13,"basis":"documents that mention the subject and the outlets that carried them; a mention is evidence the referent is in use, not evidence about any claim","receiptsOnTopic":{"state":"partial","share":0.105,"named":4,"of":38,"basis":"documents whose own title or summary lead names the subject, over every counted document that mentions it anywhere (the entity graph's measurement); receipts are drawn from the former only","blind":["only 11% of the 38 documents measured name the subject in their own text; the rest mention it in passing, so standing.evidence.supporting overstates coverage about it"]}},"admission":{"state":"provisional","kind":"observed","kindBasis":"no-vocabulary-row","policy":"promotion (observed tier; not promoted)","reason":"seen recurring in the corpus and kept in the graph at the observation bar; not promoted into the vocabulary"},"disposition":{"state":"served","reason":"public record"},"validity":{"from":"2026-07-01","to":"2026-10-16","basis":"first and last day we saw it mentioned; not the subject's own lifetime"},"measurement":{"state":"partial","blind":["assertion coverage 0: about 100% of mentions carry no typed assertion"]}},"dimensions":{"domains":["ecommerce"],"activeDays":25,"assertions":{}},"up":[],"upNote":"An entity is a root: it is contained by nothing. Pan out by following R.","children":{"count":2,"byKind":{"observation":2},"items":[{"id":"sb:o/cbca152c99e59e4faef81963","kind":"observation","label":"InternetRetailing · 2026-09-17 · IAB Europe advances in-store and travel media measurement with new proposals open for public comment","url":"https://internetretailing.net/iab-europe-advances-in-store-and-travel-media-measurement-with-new-proposals-open-for-public-comment/"},{"id":"sb:o/504c5aec2d548984620abddf","kind":"observation","label":"InternetRetailing · 2026-08-26 · IAB Europe pushes independent certification as retail media budgets scale","url":"https://internetretailing.net/guest-comment-retail-media-is-booming-and-accountability-must-keep-pace/"}],"cursor":null,"order":"newest first; we keep the 2 newest receipts for this entity whose own title or summary lead (the entity graph's test) names it. Its other observations are counted in standing.evidence.supporting but are not addressable in v1"},"relations":{"count":10,"byKind":{"co-mentioned":10},"items":[{"kind":"relation","label":"co-mentioned with google (26 documents)","role":"co-mentioned","relationKind":"co-mentioned","members":2,"id":"sb:r/46642f73fcfd81920562756d"},{"kind":"relation","label":"co-mentioned with amazon (18 documents)","role":"co-mentioned","relationKind":"co-mentioned","members":2,"id":"sb:r/a666b31640750e4ebf5e6b44"},{"kind":"relation","label":"co-mentioned with ai (17 documents)","role":"co-mentioned","relationKind":"co-mentioned","members":2,"id":"sb:r/2dbda8a0b77b5a0f6d4c4999"},{"kind":"relation","label":"co-mentioned with united states (16 documents)","role":"co-mentioned","relationKind":"co-mentioned","members":2,"id":"sb:r/f242f14a499b2fbb7960d4fa"},{"kind":"relation","label":"co-mentioned with europe (12 documents)","role":"co-mentioned","relationKind":"co-mentioned","members":2,"id":"sb:r/1c5e2f01b93d48b772fe3faf"},{"kind":"relation","label":"co-mentioned with iab tech lab (12 documents)","role":"co-mentioned","relationKind":"co-mentioned","members":2,"id":"sb:r/7a47573ad9301d9a51ac5116"},{"kind":"relation","label":"co-mentioned with microsoft (12 documents)","role":"co-mentioned","relationKind":"co-mentioned","members":2,"id":"sb:r/c76432f4fe133c461e980a9f"},{"kind":"relation","label":"co-mentioned with european union (11 documents)","role":"co-mentioned","relationKind":"co-mentioned","members":2,"id":"sb:r/0dea01de9b68343e09a61e5c"},{"kind":"relation","label":"co-mentioned with trade desk (10 documents)","role":"co-mentioned","relationKind":"co-mentioned","members":2,"id":"sb:r/55da5f8c1296160bfb3b8421"},{"kind":"relation","label":"co-mentioned with australia (9 documents)","role":"co-mentioned","relationKind":"co-mentioned","members":2,"id":"sb:r/0abe9cbaecd33320869f4551"}],"cursor":null,"order":"situations first, then claims (the subject's own maintained record, then site-wide corroborated clusters; each label ends with its standing), then co-mentions by shared documents, descending. Co-mentions are the ten strongest the entity graph keeps per entity"},"edge":{"state":"continues"},"links":{"rest":"/api/v1/node/e/69e85f4dda7397bf834a625c","mcp":"traverse {\"id\":\"sb:e/69e85f4dda7397bf834a625c\"}","page":"/entity/iab-europe/"},"limits":{"levelsPerCall":1,"pageSize":10,"maxPageSize":50,"membersMax":50,"statement":"One level per call: depth is 1 and only 1, and there is no whole-graph dump. pageSize 1-50 (default 10); a page limit is a cursor, never an edge. Members are listed up to 50. At most 60 traverse calls a minute per caller (runaway-loop protection, not a meter). One knowledge cutoff is served: the deploy's."},"actions":[{"verb":"unfold","lit":true,"effect":"read","layer":"free-record","call":"traverse {\"id\":\"sb:e/69e85f4dda7397bf834a625c\",\"level\":\"children\"}"},{"verb":"fold","lit":true,"effect":"read","layer":"free-record","call":"traverse {\"id\":\"sb:e/69e85f4dda7397bf834a625c\"}"},{"verb":"panOut","lit":false,"effect":"read","layer":"free-record","reason":"An entity is a root: it is contained by nothing. Pan out by following R."},{"verb":"follow","lit":true,"effect":"read","layer":"free-record","call":"traverse {\"id\":\"sb:e/69e85f4dda7397bf834a625c\",\"level\":\"relations\"}"},{"verb":"receipts","lit":false,"effect":"read","layer":"free-record","reason":"receipts are the observations below this node; unfold to reach them"},{"verb":"edge","lit":true,"effect":"read","layer":"free-record","call":"traverse {\"id\":\"sb:e/69e85f4dda7397bf834a625c\"}"},{"verb":"asOf","lit":false,"effect":"read","layer":"free-record","reason":"v1 serves one knowledge cutoff, this deploy's; walking an earlier cutoff needs retained history, which v1 does not keep"},{"verb":"switchObserver","lit":false,"effect":"read","layer":"free-record","reason":"the public record is the same for every observer; traversal through a Watch's lens is not served in v1"},{"verb":"readOriginal","lit":false,"effect":"read","layer":"free-record","reason":"no translation is applied on this node; every label is the source's own text"},{"verb":"save","lit":false,"effect":"watch-declaration","layer":"watch","reason":"saving applies to a configured Watch; configure one around this node first (free), then save it"},{"verb":"deliver","lit":false,"effect":"watch-declaration","layer":"watch","reason":"delivery applies to a saved Watch"},{"verb":"format","lit":false,"effect":"watch-declaration","layer":"watch","reason":"output format applies to a saved Watch"},{"verb":"deltaR","lit":false,"effect":"read","layer":"watch","reason":"Delta R needs a saved Watch with a previous reading"},{"verb":"read","lit":false,"effect":"read","layer":"one-time-read","reason":"one-time Reads are not offered through this door; use ask"}]}