{"schema":"sb.node.v1","id":"sb:e/c0bdecb08507dfa7adb709df","kind":"entity","label":{"text":"roas","locale":"en"},"identity":{"anchor":"label:en:roas","strength":"label"},"asOf":{"knowledgeCutoff":"2026-10-08T15:58:04.276991+00:00","snapshot":"deploy 53e155b121d12601e869f1d36c5c6d4684b76188"},"lens":{"kind":"public"},"build":{"plane":"projected","builtFrom":["entity_graph.slim.json","entity_receipts (deploy asset)","event_graph.json","truth_records (deploy asset)","corroborated_record.json"],"rule":"node-projection.entity@v1"},"standing":{"evidence":{"supporting":25,"separatePublishers":11,"basis":"documents that mention the subject and the outlets that carried them; a mention is evidence the referent is in use, not evidence about any claim"},"admission":{"state":"provisional","reason":"entity graph provenance 'observed'; the node carries no promotion receipt in v1","policy":"EQ-PROMOTION (receipt not carried)"},"disposition":{"state":"served","reason":"public record"},"validity":{"from":"2026-07-02","to":"2026-10-07","basis":"first and last day we saw it mentioned; not the subject's own lifetime"},"measurement":{"state":"partial","blind":["assertion coverage 0.28: about 72% of mentions carry no typed assertion"]}},"dimensions":{"domains":["audio","ecommerce"],"activeDays":19,"assertions":{"utterance":3,"price-threshold":3,"election":1}},"up":[],"upNote":"An entity is a root: it is contained by nothing. Pan out by following R.","children":{"count":12,"byKind":{"observation":12},"items":[{"id":"sb:o/0f3e58986c048deb1766fdcd","kind":"observation","label":"Practical Ecommerce · 2026-09-27 · ROAS’s First Source of Truth","url":"https://www.practicalecommerce.com/roass-first-source-of-truth"},{"id":"sb:o/704e02fa430a4ce43dc2c536","kind":"observation","label":"PPC Land · 2026-10-07 · Walmart DSP gains Spotify ads with outcome tracking across 4,600+ stores","url":"https://ppc.land/walmart-dsp-gains-spotify-ads-with-outcome-tracking-across-4-600-stores/"},{"id":"sb:o/045047f19087c339cd3f581d","kind":"observation","label":"Retail Customer Experience · 2026-10-06 · Before you cut the in-store budget, ask how the number was built","url":"https://www.retailcustomerexperience.com/blogs/before-you-cut-the-in-store-budget-ask-how-the-number-was-built/"},{"id":"sb:o/732467fc1e4e38c7b4e2a032","kind":"observation","label":"PPC Land · 2026-10-06 · Advertiser says Google's August 17 change cut Shopping sales at 300% tROAS","url":"https://ppc.land/advertiser-says-googles-august-17-change-cut-shopping-sales-at-300-troas/"},{"id":"sb:o/eb125fe217d07dced8d372de","kind":"observation","label":"PPC Land · 2026-10-05 · Reddit advertisers gain Zefr's AI brand suitability controls","url":"https://ppc.land/reddit-advertisers-gain-zefrs-ai-brand-suitability-controls/"},{"id":"sb:o/d4b17440f40b423b3cb8b849","kind":"observation","label":"PPC Land · 2026-10-05 · Midterm ad spending overtakes the 2024 presidential race","url":"https://ppc.land/midterm-ad-spending-overtakes-the-2024-presidential-race/"},{"id":"sb:o/04a28d2267535418e9b87afc","kind":"observation","label":"PPC Land · 2026-10-05 · Google PM calls $100 a day the floor for a Demand Gen campaign","url":"https://ppc.land/google-pm-calls-100-a-day-the-floor-for-a-demand-gen-campaign/"},{"id":"sb:o/11cb8c19771fd6bba4e5e446","kind":"observation","label":"PPC Land · 2026-10-03 · 43% of retail media buyers say they underuse in-store media, IAB finds","url":"https://ppc.land/43-of-retail-media-buyers-say-they-underuse-in-store-media-iab-finds/"},{"id":"sb:o/91c9fe5373d8701f29f09cd3","kind":"observation","label":"Business Model Analyst · 2026-10-01 · Whop’s Beta Businesses Grew Sales 31.8% Month Over Month With Economic Intelligence","url":"https://businessmodelanalyst.com/whops-beta-businesses-grew-sales-31-8-month-over-month-with-economic-intelligence/"},{"id":"sb:o/694b5a3b4aa8990659e64cb5","kind":"observation","label":"SitePoint · 2026-09-30 · How to Build a Campaign Attribution Tracking System","url":"https://www.sitepoint.com/how-to-build-a-campaign-attribution-tracking-system/?utm_source=rss"}],"cursor":"c1.eyJpZCI6InNiOmUvYzBiZGVjYjA4NTA3ZGZhN2FkYjcwOWRmIiwibCI6ImNoaWxkcmVuIiwibyI6MTAsImsiOm51bGwsImEiOiIyMDI2LTEwLTA4VDE1OjU4OjA0LjI3Njk5MSswMDowMCJ9","order":"newest first; we keep the 12 newest receipts for this entity. Its other observations are counted in standing.evidence.supporting but are not addressable in v1"},"relations":{"count":7,"byKind":{"co-mentioned":7},"items":[{"kind":"relation","label":"co-mentioned with ai (15 documents)","role":"co-mentioned","relationKind":"co-mentioned","members":2,"id":"sb:r/3d0fe067df198f5cd2225499"},{"kind":"relation","label":"co-mentioned with google (15 documents)","role":"co-mentioned","relationKind":"co-mentioned","members":2,"id":"sb:r/14f01d632d96f82142d78240"},{"kind":"relation","label":"co-mentioned with buy (13 documents)","role":"co-mentioned","relationKind":"co-mentioned","members":2,"id":"sb:r/a85a6d819dee6c6ef95dd3ba"},{"kind":"relation","label":"co-mentioned with amazon (11 documents)","role":"co-mentioned","relationKind":"co-mentioned","members":2,"id":"sb:r/e2efe204b498acf0fe12413d"},{"kind":"relation","label":"co-mentioned with meta (9 documents)","role":"co-mentioned","relationKind":"co-mentioned","members":2,"id":"sb:r/9d00cbfe75c8b5f8b2b104fe"},{"kind":"relation","label":"co-mentioned with microsoft (8 documents)","role":"co-mentioned","relationKind":"co-mentioned","members":2,"id":"sb:r/4e132ac8a77ec0976a697ee2"},{"kind":"relation","label":"co-mentioned with size (8 documents)","role":"co-mentioned","relationKind":"co-mentioned","members":2,"id":"sb:r/c1e769d645c48bfb5896b166"}],"cursor":null,"order":"situations first, then claims (the subject's own maintained record, then site-wide corroborated clusters; each label ends with its standing), then co-mentions by shared documents, descending. Co-mentions are the ten strongest the entity graph keeps per entity"},"edge":{"state":"continues"},"links":{"rest":"/api/v1/node/e/c0bdecb08507dfa7adb709df","mcp":"traverse {\"id\":\"sb:e/c0bdecb08507dfa7adb709df\"}","page":"/entity/roas/"},"limits":{"levelsPerCall":1,"pageSize":10,"maxPageSize":50,"membersMax":50,"statement":"One level per call: depth is 1 and only 1, and there is no whole-graph dump. pageSize 1-50 (default 10); a page limit is a cursor, never an edge. Members are listed up to 50. At most 60 traverse calls a minute per caller (runaway-loop protection, not a meter). One knowledge cutoff is served: the deploy's."},"actions":[{"verb":"unfold","lit":true,"effect":"read","layer":"cantina","call":"traverse {\"id\":\"sb:e/c0bdecb08507dfa7adb709df\",\"level\":\"children\"}"},{"verb":"fold","lit":true,"effect":"read","layer":"cantina","call":"traverse {\"id\":\"sb:e/c0bdecb08507dfa7adb709df\"}"},{"verb":"panOut","lit":false,"effect":"read","layer":"cantina","reason":"An entity is a root: it is contained by nothing. Pan out by following R."},{"verb":"follow","lit":true,"effect":"read","layer":"cantina","call":"traverse {\"id\":\"sb:e/c0bdecb08507dfa7adb709df\",\"level\":\"relations\"}"},{"verb":"receipts","lit":false,"effect":"read","layer":"cantina","reason":"receipts are the observations below this node; unfold to reach them"},{"verb":"edge","lit":true,"effect":"read","layer":"cantina","call":"traverse {\"id\":\"sb:e/c0bdecb08507dfa7adb709df\"}"},{"verb":"asOf","lit":false,"effect":"read","layer":"cantina","reason":"v1 serves one knowledge cutoff, this deploy's; walking an earlier cutoff needs retained history (EQ-REPLAY), which v1 does not keep"},{"verb":"switchObserver","lit":false,"effect":"read","layer":"cantina","reason":"the public record is the same for every observer; traversal through a Watch's lens is not served in v1"},{"verb":"readOriginal","lit":false,"effect":"read","layer":"cantina","reason":"no translation is applied on this node; every label is the source's own text"},{"verb":"save","lit":false,"effect":"watch-declaration","layer":"workshop","reason":"saving applies to a configured Watch; configure one around this node first (free), then save it"},{"verb":"deliver","lit":false,"effect":"watch-declaration","layer":"workshop","reason":"delivery applies to a saved Watch"},{"verb":"format","lit":false,"effect":"watch-declaration","layer":"workshop","reason":"output format applies to a saved Watch"},{"verb":"deltaR","lit":false,"effect":"read","layer":"workshop","reason":"Delta R needs a saved Watch with a previous reading"},{"verb":"read","lit":false,"effect":"read","layer":"docking-bay","reason":"one-time Reads are parked until the Commander decides their shape (#938)"}]}