{"schema":"sb.node.v1","id":"sb:e/edcda7b69638b7a11dd80a4e","kind":"entity","label":{"text":"trade desk","locale":"en"},"identity":{"anchor":"label:en:trade desk","strength":"label"},"asOf":{"knowledgeCutoff":"2026-10-09T23:33:39.923351+00:00","snapshot":"deploy f22bd66b225b3901cd1996e08079b5893bdf41be"},"lens":{"kind":"public"},"build":{"plane":"projected","builtFrom":["entity_graph.slim.json","entity_receipts (deploy asset)","event_graph.json","truth_records (deploy asset)","corroborated_record.json"],"rule":"node-projection.entity@v1"},"standing":{"evidence":{"supporting":63,"separatePublishers":8,"basis":"documents that mention the subject and the outlets that carried them; a mention is evidence the referent is in use, not evidence about any claim","receiptsOnTopic":{"state":"measured","share":0.75,"named":9,"of":12,"basis":"receipts the entity graph keeps whose own headline names the subject, over all receipts it keeps for the subject (the door's measurement; the graph carries none of its own). Only the former are served"}},"admission":{"state":"provisional","reason":"entity graph provenance 'observed'; the node carries no promotion receipt in v1","policy":"EQ-PROMOTION (receipt not carried)"},"disposition":{"state":"served","reason":"public record"},"validity":{"from":"2026-07-13","to":"2026-10-07","basis":"first and last day we saw it mentioned; not the subject's own lifetime"},"measurement":{"state":"partial","blind":["assertion coverage 0.095: about 91% of mentions carry no typed assertion"]}},"dimensions":{"domains":["audio"],"activeDays":26,"assertions":{}},"up":[],"upNote":"An entity is a root: it is contained by nothing. Pan out by following R.","children":{"count":9,"byKind":{"observation":9},"withheld":{"state":"withheld","count":3,"offTopic":3,"reason":"3 receipts not served: 3 off topic: the receipt's own headline does not name the subject (the document mentions it elsewhere, so it is counted in standing.evidence.supporting, but it is not a receipt about the subject)"},"items":[{"id":"sb:o/6bda5b9cbb1207dd558f4598","kind":"observation","label":"PPC Land · 2026-09-30 · Apple's iOS 27 blocks The Trade Desk from serving ads on Safari","url":"https://ppc.land/apples-ios-27-blocks-the-trade-desk-from-serving-ads-on-safari/"},{"id":"sb:o/76b34dcd636dafdd5fd49a64","kind":"observation","label":"24/7 Wall St. · 2026-09-11 · Digital Turbine Advances 6% Despite Shelf Registration Overhang, AppLovin Rises 4%, Trade Desk and Magnite Sit Out the Rally","url":"https://247wallst.com/investing/2026/09/10/digital-turbine-advances-6-despite-shelf-registration-overhang-applovin-rises-4-trade-desk-and-magnite-sit-out-the-rally/"},{"id":"sb:o/bdf0501b2d1cf7fc39a9745c","kind":"observation","label":"24/7 Wall St. · 2026-09-05 · Trade Desk Falls 4% on 15% Workforce Cut; AppLovin Ascends 3%, Magnite Pulls Back","url":"https://247wallst.com/investing/2026/09/04/trade-desk-falls-4-on-15-workforce-cut-applovin-ascends-3-magnite-pulls-back/"},{"id":"sb:o/600386fc4bef9b9d03aec866","kind":"observation","label":"Crypto Briefing · 2026-09-04 · The Trade Desk to cut 15% of workforce amid restructuring","url":"https://cryptobriefing.com/trade-desk-layoffs-workforce-restructuring/"},{"id":"sb:o/c42355fc51ddc0b454fb4493","kind":"observation","label":"All Content from Business Insider · 2026-09-04 · Adtech company The Trade Desk lays off 15% of staff as it restructures into 'smaller pods'","url":"https://www.businessinsider.com/the-trade-desk-lays-off-15-of-staff-2026-9"},{"id":"sb:o/406380e6387b8088c6029b38","kind":"observation","label":"SEC EDGAR · 2026-09-04 · 8-K - Trade Desk, Inc. (0001671933) (Filer) [Costs for Exit/Disposal]","url":"https://www.sec.gov/Archives/edgar/data/1671933/000119312526382690/0001193125-26-382690-index.htm"},{"id":"sb:o/2440d1ef3e1473e8ee44de19","kind":"observation","label":"PPC Land · 2026-09-03 · Trade Desk buyers gain LoopMe brand lift studies at 1 million impressions","url":"https://ppc.land/trade-desk-buyers-gain-loopme-brand-lift-studies-at-1-million-impressions/"},{"id":"sb:o/9882ed11002df9faf24869c0","kind":"observation","label":"24/7 Wall St. · 2026-09-03 · Magnite Rallies 6%, Trade Desk Climbs 5%, AppLovin Barely Budges: Is Agentic Ad-Tech Broadening Out?","url":"https://247wallst.com/investing/2026/09/02/magnite-rallies-6-trade-desk-climbs-5-applovin-barely-budges-is-agentic-ad-tech-broadening-out/"},{"id":"sb:o/f3a3ea2b807a144a9eb5aebc","kind":"observation","label":"SEC EDGAR · 2026-07-13 · 8-K - Trade Desk, Inc. (0001671933) (Filer) [Officer Departure/Election]","url":"https://www.sec.gov/Archives/edgar/data/1671933/000167193326000074/0001671933-26-000074-index.htm"}],"cursor":null,"order":"newest first; we keep the 9 newest receipts for this entity whose own headline names it. Its other observations are counted in standing.evidence.supporting but are not addressable in v1"},"relations":{"count":10,"byKind":{"co-mentioned":10},"items":[{"kind":"relation","label":"co-mentioned with ai (46 documents)","role":"co-mentioned","relationKind":"co-mentioned","members":2,"id":"sb:r/86672e1ae104c3a7435fbc3b"},{"kind":"relation","label":"co-mentioned with buy (44 documents)","role":"co-mentioned","relationKind":"co-mentioned","members":2,"id":"sb:r/717b10d45e293e755550d5cd"},{"kind":"relation","label":"co-mentioned with google (44 documents)","role":"co-mentioned","relationKind":"co-mentioned","members":2,"id":"sb:r/e15d20bbebbd4194706fc8f6"},{"kind":"relation","label":"co-mentioned with amazon (40 documents)","role":"co-mentioned","relationKind":"co-mentioned","members":2,"id":"sb:r/3831ee3995b30158d422f4ba"},{"kind":"relation","label":"co-mentioned with magnite (27 documents)","role":"co-mentioned","relationKind":"co-mentioned","members":2,"id":"sb:r/98e72e3daae048d9fb48d242"},{"kind":"relation","label":"co-mentioned with amazon dsp (25 documents)","role":"co-mentioned","relationKind":"co-mentioned","members":2,"id":"sb:r/80be180761fcb8b1dab0af3e"},{"kind":"relation","label":"co-mentioned with iab tech lab (24 documents)","role":"co-mentioned","relationKind":"co-mentioned","members":2,"id":"sb:r/87d1b4008f7057b7e9f1647c"},{"kind":"relation","label":"co-mentioned with united states (23 documents)","role":"co-mentioned","relationKind":"co-mentioned","members":2,"id":"sb:r/23df19f5ef43bad0999aef0f"},{"kind":"relation","label":"co-mentioned with size (22 documents)","role":"co-mentioned","relationKind":"co-mentioned","members":2,"id":"sb:r/c0ba608996a5f70cde32f5d4"},{"kind":"relation","label":"co-mentioned with dsps (21 documents)","role":"co-mentioned","relationKind":"co-mentioned","members":2,"id":"sb:r/7b36503c6fe69fa0d57e43da"}],"cursor":null,"order":"situations first, then claims (the subject's own maintained record, then site-wide corroborated clusters; each label ends with its standing), then co-mentions by shared documents, descending. Co-mentions are the ten strongest the entity graph keeps per entity"},"edge":{"state":"continues"},"links":{"rest":"/api/v1/node/e/edcda7b69638b7a11dd80a4e","mcp":"traverse {\"id\":\"sb:e/edcda7b69638b7a11dd80a4e\"}","page":"/entity/trade-desk/"},"limits":{"levelsPerCall":1,"pageSize":10,"maxPageSize":50,"membersMax":50,"statement":"One level per call: depth is 1 and only 1, and there is no whole-graph dump. pageSize 1-50 (default 10); a page limit is a cursor, never an edge. Members are listed up to 50. At most 60 traverse calls a minute per caller (runaway-loop protection, not a meter). One knowledge cutoff is served: the deploy's."},"actions":[{"verb":"unfold","lit":true,"effect":"read","layer":"cantina","call":"traverse {\"id\":\"sb:e/edcda7b69638b7a11dd80a4e\",\"level\":\"children\"}"},{"verb":"fold","lit":true,"effect":"read","layer":"cantina","call":"traverse {\"id\":\"sb:e/edcda7b69638b7a11dd80a4e\"}"},{"verb":"panOut","lit":false,"effect":"read","layer":"cantina","reason":"An entity is a root: it is contained by nothing. Pan out by following R."},{"verb":"follow","lit":true,"effect":"read","layer":"cantina","call":"traverse {\"id\":\"sb:e/edcda7b69638b7a11dd80a4e\",\"level\":\"relations\"}"},{"verb":"receipts","lit":false,"effect":"read","layer":"cantina","reason":"receipts are the observations below this node; unfold to reach them"},{"verb":"edge","lit":true,"effect":"read","layer":"cantina","call":"traverse {\"id\":\"sb:e/edcda7b69638b7a11dd80a4e\"}"},{"verb":"asOf","lit":false,"effect":"read","layer":"cantina","reason":"v1 serves one knowledge cutoff, this deploy's; walking an earlier cutoff needs retained history (EQ-REPLAY), which v1 does not keep"},{"verb":"switchObserver","lit":false,"effect":"read","layer":"cantina","reason":"the public record is the same for every observer; traversal through a Watch's lens is not served in v1"},{"verb":"readOriginal","lit":false,"effect":"read","layer":"cantina","reason":"no translation is applied on this node; every label is the source's own text"},{"verb":"save","lit":false,"effect":"watch-declaration","layer":"workshop","reason":"saving applies to a configured Watch; configure one around this node first (free), then save it"},{"verb":"deliver","lit":false,"effect":"watch-declaration","layer":"workshop","reason":"delivery applies to a saved Watch"},{"verb":"format","lit":false,"effect":"watch-declaration","layer":"workshop","reason":"output format applies to a saved Watch"},{"verb":"deltaR","lit":false,"effect":"read","layer":"workshop","reason":"Delta R needs a saved Watch with a previous reading"},{"verb":"read","lit":false,"effect":"read","layer":"docking-bay","reason":"one-time Reads are parked until the Commander decides their shape (#938)"}]}