{"schema":"sb.node.v1","id":"sb:e/ee75af10e2b7a0fd87a63812","kind":"entity","label":{"text":"amazon dsp","locale":"en"},"identity":{"anchor":"label:en:amazon dsp","strength":"label"},"asOf":{"knowledgeCutoff":"2026-10-09T23:33:39.923351+00:00","snapshot":"deploy f0c6b74f6c77860f5b51bb7afdf927d3d831553b"},"lens":{"kind":"public"},"build":{"plane":"projected","builtFrom":["entity_graph.slim.json","entity_receipts (deploy asset)","event_graph.json","truth_records (deploy asset)","corroborated_record.json"],"rule":"node-projection.entity@v1"},"standing":{"evidence":{"supporting":48,"separatePublishers":5,"basis":"documents that mention the subject and the outlets that carried them; a mention is evidence the referent is in use, not evidence about any claim"},"admission":{"state":"provisional","reason":"entity graph provenance 'observed'; the node carries no promotion receipt in v1","policy":"EQ-PROMOTION (receipt not carried)"},"disposition":{"state":"served","reason":"public record"},"validity":{"from":"2026-09-03","to":"2026-10-07","basis":"first and last day we saw it mentioned; not the subject's own lifetime"},"measurement":{"state":"partial","blind":["assertion coverage 0.042: about 96% of mentions carry no typed assertion"]}},"dimensions":{"domains":["audio"],"activeDays":21,"assertions":{}},"up":[],"upNote":"An entity is a root: it is contained by nothing. Pan out by following R.","children":{"count":12,"byKind":{"observation":12},"items":[{"id":"sb:o/53b36c2c84494876563ebc3e","kind":"observation","label":"AdExchanger · 2026-09-30 · Amazon Ads And The Amazon DSP Get An Agentic Rebrand","url":"https://www.adexchanger.com/platforms/amazon-ads-and-the-amazon-dsp-get-an-agentic-rebrand/"},{"id":"sb:o/d8fe3eb8c37d886a6c6ce243","kind":"observation","label":"PPC Land · 2026-09-26 · Advertisers in 5 new countries gain Amazon DSP access","url":"https://ppc.land/advertisers-in-5-new-countries-gain-amazon-dsp-access/"},{"id":"sb:o/7eb4e72824f52af6efd5ebe3","kind":"observation","label":"PPC Land · 2026-09-05 · Amazon DSP gains VAST 4 support on third-party supply in 34 markets","url":"https://ppc.land/amazon-dsp-gains-vast-4-support-on-third-party-supply-in-34-markets/"},{"id":"sb:o/704e02fa430a4ce43dc2c536","kind":"observation","label":"PPC Land · 2026-10-07 · Walmart DSP gains Spotify ads with outcome tracking across 4,600+ stores","url":"https://ppc.land/walmart-dsp-gains-spotify-ads-with-outcome-tracking-across-4-600-stores/"},{"id":"sb:o/3ce623d3891ee8195ceb4503","kind":"observation","label":"PPC Land · 2026-10-07 · Kargo says self-serve Karlo lifted ad recall 21% in Ad Council campaign","url":"https://ppc.land/kargo-says-self-serve-karlo-lifted-ad-recall-21-in-ad-council-campaign/"},{"id":"sb:o/246d1a84b2e654e09ce5d62b","kind":"observation","label":"PPC Land · 2026-10-07 · Explaining home screen advertising","url":"https://ppc.land/home-screen-advertising/"},{"id":"sb:o/8ad084e4948706079100da9a","kind":"observation","label":"PPC Land · 2026-10-07 · Amazon Ads gains access to Sky streaming inventory in UK and Ireland","url":"https://ppc.land/amazon-ads-gains-access-to-sky-streaming-inventory-in-uk-and-ireland/"},{"id":"sb:o/388dec7ab1edd7faf69d5c36","kind":"observation","label":"PPC Land · 2026-10-06 · Explaining brand safety","url":"https://ppc.land/brand-safety/"},{"id":"sb:o/f89acdb788bbb23434460894","kind":"observation","label":"PPC Land · 2026-10-06 · ChatGPT Ads gains IAS brand safety measurement in closed pilot","url":"https://ppc.land/chatgpt-ads-gains-ias-brand-safety-measurement-in-closed-pilot/"},{"id":"sb:o/5b764143ef36e8f2508c6e79","kind":"observation","label":"PPC Land · 2026-10-05 · Explaining AI narration","url":"https://ppc.land/ai-narration/"}],"cursor":"c1.eyJpZCI6InNiOmUvZWU3NWFmMTBlMmI3YTBmZDg3YTYzODEyIiwibCI6ImNoaWxkcmVuIiwibyI6MTAsImsiOm51bGwsImEiOiIyMDI2LTEwLTA5VDIzOjMzOjM5LjkyMzM1MSswMDowMCJ9","order":"newest first; we keep the 12 newest receipts for this entity. Its other observations are counted in standing.evidence.supporting but are not addressable in v1"},"relations":{"count":10,"byKind":{"co-mentioned":10},"items":[{"kind":"relation","label":"co-mentioned with amazon (48 documents)","role":"co-mentioned","relationKind":"co-mentioned","members":2,"id":"sb:r/48613256a426f9f1a2f242f2"},{"kind":"relation","label":"co-mentioned with ai (39 documents)","role":"co-mentioned","relationKind":"co-mentioned","members":2,"id":"sb:r/a8096fc59a433217e448a58a"},{"kind":"relation","label":"co-mentioned with google (35 documents)","role":"co-mentioned","relationKind":"co-mentioned","members":2,"id":"sb:r/5ed6f9b0b5f1603ea8a5c419"},{"kind":"relation","label":"co-mentioned with buy (33 documents)","role":"co-mentioned","relationKind":"co-mentioned","members":2,"id":"sb:r/8832273c7759cb10c852e024"},{"kind":"relation","label":"co-mentioned with trade desk (25 documents)","role":"co-mentioned","relationKind":"co-mentioned","members":2,"id":"sb:r/80be180761fcb8b1dab0af3e"},{"kind":"relation","label":"co-mentioned with united states (23 documents)","role":"co-mentioned","relationKind":"co-mentioned","members":2,"id":"sb:r/a3d11c30cba85a5f044be7ac"},{"kind":"relation","label":"co-mentioned with iab tech lab (21 documents)","role":"co-mentioned","relationKind":"co-mentioned","members":2,"id":"sb:r/d49487f3671c291590f1ce9d"},{"kind":"relation","label":"co-mentioned with nielsen (18 documents)","role":"co-mentioned","relationKind":"co-mentioned","members":2,"id":"sb:r/7a51c5bf901f6cd307d0c64a"},{"kind":"relation","label":"co-mentioned with amazon ads (17 documents)","role":"co-mentioned","relationKind":"co-mentioned","members":2,"id":"sb:r/21c897506ba2631a4d396cda"},{"kind":"relation","label":"co-mentioned with dsps (17 documents)","role":"co-mentioned","relationKind":"co-mentioned","members":2,"id":"sb:r/d3bc7fbf879b3cb5f2cfb8ad"}],"cursor":null,"order":"situations first, then claims (the subject's own maintained record, then site-wide corroborated clusters; each label ends with its standing), then co-mentions by shared documents, descending. Co-mentions are the ten strongest the entity graph keeps per entity"},"edge":{"state":"continues"},"links":{"rest":"/api/v1/node/e/ee75af10e2b7a0fd87a63812","mcp":"traverse {\"id\":\"sb:e/ee75af10e2b7a0fd87a63812\"}","page":"/entity/amazon-dsp/"},"limits":{"levelsPerCall":1,"pageSize":10,"maxPageSize":50,"membersMax":50,"statement":"One level per call: depth is 1 and only 1, and there is no whole-graph dump. pageSize 1-50 (default 10); a page limit is a cursor, never an edge. Members are listed up to 50. At most 60 traverse calls a minute per caller (runaway-loop protection, not a meter). One knowledge cutoff is served: the deploy's."},"actions":[{"verb":"unfold","lit":true,"effect":"read","layer":"cantina","call":"traverse {\"id\":\"sb:e/ee75af10e2b7a0fd87a63812\",\"level\":\"children\"}"},{"verb":"fold","lit":true,"effect":"read","layer":"cantina","call":"traverse {\"id\":\"sb:e/ee75af10e2b7a0fd87a63812\"}"},{"verb":"panOut","lit":false,"effect":"read","layer":"cantina","reason":"An entity is a root: it is contained by nothing. Pan out by following R."},{"verb":"follow","lit":true,"effect":"read","layer":"cantina","call":"traverse {\"id\":\"sb:e/ee75af10e2b7a0fd87a63812\",\"level\":\"relations\"}"},{"verb":"receipts","lit":false,"effect":"read","layer":"cantina","reason":"receipts are the observations below this node; unfold to reach them"},{"verb":"edge","lit":true,"effect":"read","layer":"cantina","call":"traverse {\"id\":\"sb:e/ee75af10e2b7a0fd87a63812\"}"},{"verb":"asOf","lit":false,"effect":"read","layer":"cantina","reason":"v1 serves one knowledge cutoff, this deploy's; walking an earlier cutoff needs retained history (EQ-REPLAY), which v1 does not keep"},{"verb":"switchObserver","lit":false,"effect":"read","layer":"cantina","reason":"the public record is the same for every observer; traversal through a Watch's lens is not served in v1"},{"verb":"readOriginal","lit":false,"effect":"read","layer":"cantina","reason":"no translation is applied on this node; every label is the source's own text"},{"verb":"save","lit":false,"effect":"watch-declaration","layer":"workshop","reason":"saving applies to a configured Watch; configure one around this node first (free), then save it"},{"verb":"deliver","lit":false,"effect":"watch-declaration","layer":"workshop","reason":"delivery applies to a saved Watch"},{"verb":"format","lit":false,"effect":"watch-declaration","layer":"workshop","reason":"output format applies to a saved Watch"},{"verb":"deltaR","lit":false,"effect":"read","layer":"workshop","reason":"Delta R needs a saved Watch with a previous reading"},{"verb":"read","lit":false,"effect":"read","layer":"docking-bay","reason":"one-time Reads are parked until the Commander decides their shape (#938)"}]}